MKTG411

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Marketing Analytics

Marketing School of Business

College/School

School of Business

Course Subject Code

MKTG

Course Number

411

Course Description

This course takes an applied, data-driven, approach to marketing decisions such as measuring the effectiveness of promotions, pricing strategy, and market segmentation. Students will study marketing problems and learn how different types of data and methodologies can be used to solve these problems. Students will learn both descriptive and predictive techniques to help make marketing decisions. Prerequisites: (MKTG 300 or MKTG 303) and (ECON 216 or ECON 217 with a C- or better) and (MATH 130 with a minimum grade of C- or MATH 133 with a minimum grade of C- or MATH 150 with a minimum grade of C- or MATH 151 with a minimum grade of C-) and (ECON 101 with a C- or better).

Min

3