MKTG341

This course explores the Internet and digital domain in the context of business issues that concern marketers. The course extends beyond a narrow definition of e-marketing and expands it to a focus on digital strategy and implementation. There is a dual focus on both theory and application concerning the digital elements of marketing variables: online consumer behavior; search engine marketing; web development; content creation & email marketing; and analytics. A special focus is placed on hands-on, experiential learning. Prerequisites: MKTG 300 or MKTG 303