MKTG330
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Professional Selling
Start Term
Fall 2024
College/School
School of Business
Course Subject Code
MKTG
Course Number
330
Course Description
This course examines the role of professional selling in a firm’s promotion and marketing strategy, and presents the principles and methods of persuasive communication. Concepts from the behavioral sciences are explored to show their application in sales situations. Attention is focused on the development and demonstration of effective sales presentation techniques. Prerequisites: MKTG 300 or MKTG 303
Min
3
Min
3