MKTG306

This course provides an up-to-date overview of global marketing. The principles of marketing will be augmented by additional exposure to the opportunities and problems facing marketing managers in the changing global marketplace. Special attention will be given to the management of cultural differences in product development, distribution systems, pricing, and marketing communication. The course content is equivalent to MKTG 305, Global Marketing. However, it does not satisfy any USD core curriculum requirements. For international business minors only, BUSN 361 may substitute MKTG 300 as the prerequisite for this course. Prerequisites: MKTG 300 or MKTG 303.