ECON340

Behavioral Economics is the study of the decision-making process of individuals and institutions to provide insight into the actions of individuals and business firms. This course combines quantitative methodology and analytic tools with insights from decision theory. There will be a special focus on how businesses can gain insights about individuals’ decisions, motivation, and judgements from experiments, surveys, and data analytics. Analytics tools explored will include, but are not limited to, experiment design, survey design, A/B testing. The course will aim to inform future managers, analysts, consultants, and advisors of the psychological processes and biases underlying economic decision-making, with an emphasis on how to incorporate such insights into business strategies. Prerequisites: ECON 102 and (ECON 216 or ECON 217) and (MATH 130 or MATH 133 or MATH 150 or MATH 151). All prerequisites require a C- or higher.