CHIN317

Designed for students who have learned Chinese for two or three years or learners with equivalent language proficiency, this course aims to enhance students’ language skills (listening, speaking, reading, and writing) and prepare them to function with more confidence in the Chinese business environment. Students will study cases of multinational companies that have successfully responded to the specific needs of the Chinese market and also learn of Chinese companies that have grown their global impact, focusing on business issues such as marketing, branding, mergers and acquisitions, OEM, international expansion, government relations, and product localization. It features a task-based teaching that prepares students to use the language for communicative purposes, including giving professional presentations and writing correspondences and project papers suited to different business occasions. Prerequisites: CHIN 301 or CHIN 302